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Toward an Effective Understanding of Website Users: Advantages and Pitfalls of Linking Transaction.. |
"As part of a larger investigation into use and users of digital resources, we conducted an experimental analysis of two commonly-used methods for exploring the use of university-based Web-based resources: transaction log analysis (TLA) and online site surveys. In this article, we first provide an overview of these two methods, including their key challenges and limitations. We then describe an implementation of TLA and online surveys in combination on two local sites and the results of that test, including an exploration of the surveys' response rates and bias. From that test, we draw conclusions about the utility of these two methods and the particular analytic methods that may provide the most valuable and efficient results." Article Diane Harley and Jonathan Henke, University of California, Berkeley.
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